A case for more collaboration between the different species of designers.
Part of
Designers Trilemma, a series of articles on helping designers grow transversally.

It recently struck me that the reason why Design is still hard to grasp by outsiders is because we are not a cohesive discipline. We understand insufficiently what other design disciplines do and how they add value in relation to what we do. As a result, we collaborate very little intra-disciplinary. That leads to inefficient use of design skills, overlaps at best, misalignment at most, mistrust between teams, slowed down processes, and a general bad vibe…


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the T-ransversal designer

Chances are that if your job title contains the words design or designer, you often ask yourself what is it that you actually do. Or are expected to do. You might be a graphic designer who’s expected to transform people’s perception of a brand, or a retail designer who’s supposed to rethink public spaces, or a service designer who needs to redefine how governments work for their citizens, or a typeface designer tasked with changing people’s relationship with written media. As if that’s not ambiguous enough, you are often stuck in an infinite loop of trying to explain to your…


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*It’s been almost 2 years to date since this conversation took place, and this writeup has been sitting in my drafts ever since, lonely and sad. Brand+Bread is currently on a sort of indefinite hiatus, but thought I’d share this with you, in case it sparks any new ideas.

It’s been a while since the last writeup of B+B (Client’s Clients, which I’m still pretty hyped about). In the meantime I’ve learned that there are no excuses for missing out on your own deadlines, it means you’ve just diverted attention to something else, with perhaps a deadlier line.

For our…


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We came back from the (not) long (enough) Spanish summer with a cracking conversation about people. Humans. All of us. End-users. Clients. Customers, Buyers. Our client’s clients. Following up from our last conversation about Clients, we had an absolute geek-out talking about what makes designers’ work relevant to real people, and what makes people’s point of view relevant to designers. The wine helped, but the conversation is by far one of the most important and most challenging ones till now, that left us with more questions that we started with, but also with a couple of important answers. …


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Our last meetup happened back in June, right before the (im)famous Spanish summer holidays stormed in. I have to admit I’ve been underestimating it for 3 years now, but finally this year I gave in. Hence the writeup of our conversation around clients comes 3 months late, but just in time to open the new Brand+Bread season (next meetup happens on October 4th, on Client’s Clientssign up!) Following on from our previous conversation on Culture, this time we approached a rather controversial and sensitive topic in the world of design consultancies — that of the relationship with our…


Our taking-branding-apart-into-its-constituing-parts series made it to the third meetup, at IED Innovation Lab, and this time we got to speak about Culture, following on from the previous session, on Identity.

Before we dive into all the interesting ideas that came out of this bread-fuelled conversation, I encourage you to head over to Merlin’s place, and read his point of view on the relationship between identity and brand —another thoughtful and psychology-inspired piece.

Should the thoughts below wet your appetite for writing, please join the conversation. Details at the end of a shortish scroll.

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The conversation this month centred around the…


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It’s important to celebrate little successes.

Last week we had our second Brand+Bread meetup, at IED Innovation Lab, and I’m going to take a moment here to celebrate the fact we made time once again to come and dissect branding— this time taking apart the concept of Identity — had the patience to listen to each other once again, the interest to debate and the curiosity to question. And not only that, but some of us even managed to follow through last time’s meetup — on Brand—and write down their thoughts on what a brand is. So before we dive…


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The first Brand+Bread meetup happened on 1st march at IED Innovation Lab and, as promised, I’ll try to bring the conversation online and open it for debate. Our March theme was Brand and it involved deconstructing a little bit the very object of our discussion, by asking questions like What is a brand? What is branding? When do we need it and when not? What’s the purpose of it all? Here are all the questions we tried answering.

[Scroll to the end of the article to find out how to join the conversation.]

Around the table we had: Janet and…


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Let’s think about Design for a moment. What’s the most exciting thing that has happened to this discipline over the past, let’s say 10 years? Well, design thinking got really big, becoming the staple of success for any disruptive business. Service and experience design introduced a holistic view of who we’re designing for. Innovation took a turn for human-centricity. Graphic design became algorithmic, embracing systems-thinking. Industrial design evolved with a huge range of new prototyping techniques. Editorial design boomed with self-publishing tools. Take any discipline to which you can add the word design after, information design, motion design, spatial design


Update: Toate locurile pentru workshopul din 17 iunie au fost deja ocupate, dar voi anunta in curand o noua data, so keep posted.

Imi tot propun de anul trecut sa incep sa scriu, dar probabil ca nu m-a frustrat nimic suficient de tare cat sa ma si apuc. Noroc ca s-a intamplat treaba asta cu logo-ul Bucurestiului, ca altfel nu mai incepeam niciodata.

Place brandingul este o disciplina strategica de comunicare despre care, din pacate, se gandeste simplist si se vorbeste complex (la noi, dar si la altii). De vreo 7 ani tot invat cum sa gandesc complex despre ea…

Andra Oprișan

Design Strategist. I analyse stuff and have opinions about it.

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