Chances are that if your job title contains the words design or designer, you often ask yourself what is it that you actually do. Or are expected to do. You might be a graphic designer who’s expected to transform people’s perception of a brand, or a retail designer who’s supposed…

*It’s been almost 2 years to date since this conversation took place, and this writeup has been sitting in my drafts ever since, lonely and sad. Brand+Bread is currently on a sort of indefinite hiatus, but thought I’d share this with you, in case it sparks any new ideas. It’s…

We came back from the (not) long (enough) Spanish summer with a cracking conversation about people. Humans. All of us. End-users. Clients. Customers, Buyers. Our client’s clients. Following up from our last conversation about Clients, we had an absolute geek-out talking about what makes designers’ work relevant to real people…

Our last meetup happened back in June, right before the (im)famous Spanish summer holidays stormed in. I have to admit I’ve been underestimating it for 3 years now, but finally this year I gave in. Hence the writeup of our conversation around clients comes 3 months late, but just in…

Our taking-branding-apart-into-its-constituing-parts series made it to the third meetup, at IED Innovation Lab, and this time we got to speak about Culture, following on from the previous session, on Identity. Before we dive into all the interesting ideas that came out of this bread-fuelled conversation, I encourage you to head…

It’s important to celebrate little successes. Last week we had our second Brand+Bread meetup, at IED Innovation Lab, and I’m going to take a moment here to celebrate the fact we made time once again to come and dissect branding— this time taking apart the concept of Identity — had…

The first Brand+Bread meetup happened on 1st march at IED Innovation Lab and, as promised, I’ll try to bring the conversation online and open it for debate. Our March theme was Brand and it involved deconstructing a little bit the very object of our discussion, by asking questions like What…

Let’s think about Design for a moment. What’s the most exciting thing that has happened to this discipline over the past, let’s say 10 years? Well, design thinking got really big, becoming the staple of success for any disruptive business. Service and experience design introduced a holistic view of who…

Update: Toate locurile pentru workshopul din 17 iunie au fost deja ocupate, dar voi anunta in curand o noua data, so keep posted. Imi tot propun de anul trecut sa incep sa scriu, dar probabil ca nu m-a frustrat nimic suficient de tare cat sa ma si apuc. …